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Dairy Stream focuses on policy, sustainability, market trends, new technology and farmer involvement. This podcast is produced by the Voice of Milk, a collaboration of individual dairy organizations working to improve the future of dairy farm families. Become a sponsor, share an idea or feedback by emailing podcast@dairyforward.com.
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![What's the future of dairy-based sports drinks?](https://pbcdn1.podbean.com/imglogo/image-logo/7405679/Dairy_Stream_Logo8b1yy_300x300.png)
Wednesday Sep 01, 2021
What's the future of dairy-based sports drinks?
Wednesday Sep 01, 2021
Wednesday Sep 01, 2021
GoodSport™ launched a sports drink that is 97 percent dairy and it aims to compete nationally against leading brands. Dairy Stream host Mike Austin talks with Michelle McBride, founder & CEO of GoodSport Nutrition, and KJ Burrington, formerly retired coordinator of dairy ingredient, cultured products and beverages at the Center for Dairy Research, about the process of developing the product and what the future holds for dairy-based sports beverages. Thank you to Dairy Farmers of Wisconsin for sponsoring this episode. This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.
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